Case Study: How San Rafael Homeowners, Larry & Heather, updated & sold their home for WAY MORE than the neighborhood average

Watch the Video then SCROLL DOWN THE PAGE for 📸 PHOTOS & all the juicy details!

Did you hear about your neighbors Larry & Heather? 

They just sold their home for $435,085 MORE than the neighbor average. It wasn't easy BUT we made it easy. Keep reading to learn exactly how we did it.

Larry and Heather are fellow San Rafael neighbors who live at 1110 Idylberry Road.  They’ve owned the home since 2008 and as their family grew and with life changes, they needed to sell.

They contacted me to discuss the sale of their home which had a lot of potential but in all honesty, had some outdated elements as well as deferred maintenance.  We discussed different sales options – including:

  • Selling the home “AS IS”, OR
  • Making Strategic Updates to the home which would really showcase it’s potential and likely garner a much higher selling price.  

While they were intrigued with the idea of updating the home to maximize its appeal and value, they felt completely overwhelmed with the thought of having to update or remodel their home in preparation for sale.  They were instantly relieved when they realized that turn-key home preparation and project management is something that the RENEE ADELMANN TEAM at Bay Area Modern Real Estate would do for them as part of my proven home sale and listing process.   (don't miss the before and after photos below!)

After signing a listing agreement, my team and I went to work and in less than 4 weeks, we completed all of the maintenance and strategic updates we discussed, including things like:


But don't just take our word for it - 👀 see for yourself. ⬇️⬇️⬇️

📸 Some "Before" and "After" Photos 

EXTERIOR: New paint, powerwashing, landscaping to improve curb appeal and usability of the yard, beam replacement.Eichler exterior front - before and after

eichler beam replacement

atrium before after

eichler landscaping before after photo

INTERIOR: Kitchen remodel, bathroom remodel, removed a wall, paint, new lighting and fixtures, flooring updates, cleanout and professional staging.

eichler kitchen before and after

eichler kitchen before after 2

eichler open wall up before and after

dining room remodel

living dining

living room fireplace

eichler living room before after

eichler bathroom before after photo

eichler shower photo

🚀 Listing was Now Ready for Lauch!

With all of the updates complete, we listed the home for sale at $2,150,000 and launched the listing with the Renee Adelmann Team's proprietary marketing plan to provide Larry and Heather’s beautiful home with unmatched exposure.     

Professional staging, photography, and videography was utilized to showcase the home and we aggressively marketed the home through traditional methods (such as the MLS, print marketing, signage, a single property website, and open houses) however we significantly amplified the exposure the home received thru:

  • 📣 SOCIAL MEDIA promotion (including Instagram, Facebook, YouTube and TikTok) which resulted in more than 11,420 views
  • 📧 EMAIL MARKETING to our proprietary database of well over 20,000 Eichler home buyers and enthusiasts
  • 📲 INTERACTIVE RESPONSE and engagement using QR codes and Text-to-Lead codes
  • 🤝 OUTREACH TO TOP AGENTS in the area 


As a result of our efforts, our open houses were packed with hundreds of qualified buyers and agents (as well as neighbors!) who were all very complimentary of the updates and simply loved❤️ the home. 

🏆 and the Final Result 

We were able to generate multiple offers on the home – all well above the asking price – and it closed escrow (in just 7 days) for $2,385,000!

Needless to say, my clients Larry and Heather were thrilled!  Their home sold for $235,000 over the asking price and $431,085 more than the average sale price for the neighborhood in 2023.  

So why am I telling you this story about our neighbors Larry and Heather at 1110 Idylberry Road?  

Simply because my true passion is helping clients and neighbors just like them achieve extraordinary results.  Over the past 18 years, I've helped hundreds of clients just like Larry and Healther and would love to help you with your real estate needs.

If you are contemplating the sale of your home, my team and I would love to put our knowledge, experience, proprietary process, and unmatched results to work for YOU.  Contact me directly at 415-342-4537 or simply fill out the brief form below and let’s get the process started!lucas valley realtor renee adelmann

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