Realtors are not sales people! There, I said it. Contrary to public opinion, reputation and all the negative attention that gets dumped on us we don't "sell" property. We manage and build relationships, guide clients through complicated and emotional transactions and creative problem solve. Realtors wear many hats but have one focus - our clients. What is best for them, how we can help them, how we can make their real estate dreams come true and hopefully with joy and the least amount of stress.
Some clients don't make it easy
My most recent closed transaction was one of the most difficult transactions of my career and nothing about preparing the home, managing my client, marketing the home, securing a buyer and then collectively managing the entire process until we closed escrow felt salesy for even one second. Realtors don't "sell" properties, we solve...
35 Mohawk Drive, Corte Madera 94925 - Just Sold!
 
Timing is everything! Maybe not everything but in the case
of working with my client to prepare, market and sell her home the timing was
crucial. Two years ago we started
discussing selling her home with a price point in the high $700k to $800k. Her
preference was to remain in her home while her daughter finished high school
and she figured out how to do that. Now,
two years later we were able to sell her home for $1,200,000, her daughter
graduated from high school and was accepted into her first choice school! Win,
Win, Win!
 
...
Whose Timeline is it Anyway?
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The Marin County Real Estate Market as well as most of the country is
experiencing a strong sellers market in most price points. We are also seeing
historically low inventory levels month after month and interest levels remain
low. It's soooo difficult not to try and convince our sellers clients into
listing NOW but also touch to not try and push our buyers to grab opportunities
that pop up now vs. waiting until later in the year or 2016.
There is a fine line in Real Estate Sales between "selling" a home
and helping a client buy or sell a home. When do we push and when do we allow
our clients to find...
-staging helps define the space in this open floor plan home
How To Get the Highest Price in the Least amount of time for
your Home!
Why is staging your home even more important in the digital
Real Estate market?
Approximately 96% of homebuyers start their search online. Â Those buyers are more likely to click on the
homes that are staged and have professional photographs and even more likely with 15-20 + pictures
than 5-10. The more pictures the better.  At this stage buyers are making quick
decisions on whether a home is worth seeing in person. They may click through 25-30 homes at a time - what compels them to stop at your home?
In the new digital marketplace the home seller needs to
attract the homebuyer. If the buyers introduction...
