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3 Reason Staging Your Home Pays off

3 Reason Staging Your Home Pays off 

  1. A staged home looks better in pictures
  2. Homes that are staged typically list for a higher price and sell for a higher price
  3. Potential buyers will stay longer during a showing

Staging Graphic

  1.      A staged home looks better in pictures

The old saying, “One picture is worth a thousand words” might have been coined for a staged home. Multiply that 1,000 words by the number of pictures your agent is going to post online for your listing. That is a powerful pictorial message and a strong story presented online. Literally 1000’s of words conveyed by the pictures attached to your homes listing.


415 Victoria San Franciso CA 94312 Has a New Owner

415 Victoria San Francisco CA 94312 Has a New Owner


415 Victoria is a home that has received love and attention from it's owners for 38 years. They purchased it in 1979 for $63,000 on loans and goodwill. It was a mere one story 900 square foot shack and over their ownership transformed it into a spectacular and spacious view home with a 3rd level master suite and multiple outdoor spaces to enjoy the panoramic views.

I rarely see this level of attention and detail from a seller client. Not only was the hosue in excellent condition when they...

213 Los Palmos Drive in San Francisco - Coming Soon!


Renee Adelmann and I are thrilled to announce our stunning new Coming Soon listing in San Francisco's Miraloma Park.

This newly built (2014) modern home with views is located at 213 Los Palmos Drive in San Francisco. Its spacious floorplan boasts 3 bedrooms and 3 ½ baths with 10 foot ceilings, the latest home technology, yard and 2 car garage.

Please visit our property website for more details and take a virtual 360 tour:

We are pricing this spectacular home to sell at $2,175,000.


825 La Playa #422: SOLD!!!


825 La Playa #422 San Francisco CA  94121 sold for $815,000. This 2 bedroom 2 bath unit with ocean view sold fast and for $30,000 over list price. Once again proper staging, photography and marking makes a positive difference! Of course being across the street from the Pacific Ocean and next to Golden Gate Park makes for a nice selling feature too!

I shared this listing with my colleague Cari Gennarelli and the two of us thoroughly enjoyed helping our seller client prepare the unit for sale while smoothly navigating through all the paperwork.

If you, or someone you know, are considering selling please have...

San Francisco, CA October 5-7th, 2012 - Event Hightlights

San Francisco, CA October 5-7th, 2012 - Event Hightlights


Marin County, and all it has to offer, is one of the most amazing places to live in all of the United States. I believe one of the key reasons is its close proximity to San Francisco. Not only for commute purposes, more for the rich cultural offerings and yearlong events.

No matter what time of year, our mild weather, allows for all types of citywide events from free concerts to National sporting games to Ballet, Opera and outdoor street fairs.

This coming weekend October 5-7th has it all! Possibly too much so choose wisely if you plan on heading into the city and you might want to travel by public transportation.

1. ...

725 Pine Street, #201 San Francisco CA 94108 - JUST SOLD!


725 Pine Street, #201 San Francisco CA 94108 - JUST SOLD!

Just a few short years ago the idea of buying a property in San Francisco in any decent neighborhood for under $500,000 was unthinkable.  What you could afford for under a half of a million dollars was a garage.

Times have changed and while I understand the frustration felt by those who bought during the height of the market or those who experienced a drop in property value - the adjustment in pricing was necessary.

Real Estate values in our unique and desirable corner of the world were out of control and unattainable for most. Personally I like the idea that buyers can find a home in Marin or San Francisco for under .5 million. Granted you are not going to...

A quick San Francisco real estate market update for the end of February 2012

Yes, I know that this is on the other side of the GG Bridge, however as I sell real estate in both San Francisco and Marin, I thought I'd write a quick update. Here's a very important thing you should know about the SF real estate market for the first two months of 2012: things are really heating up! If you are thinking of buying or selling, please keep reading....

First, let's get the "official" report out of the way:  I have the February 2012 issue of the SFAR "Market Focus Report" that I can share with you. This is a monthly analysis of the San Francisco real estate market, complete with neighborhood statistics, predictions & other useful information.  If you would like this report, please email me and I will forward it to you.

The 2/12 report says that the current inventory of homes & condos for sale in the city is...

Just Sold! 400 Beale St. #1505 South Beach 1BD/1BA Condominium


I'm pleased to announce another closed sale - a one bedroom, one bathroom condominium unit at The Bridgeview at 400 Beale St., in the South Beach neighbornood of SF for $450,000! The South Beach area of San Francisco is considered one of the most desirable areas of the City due to its proximity to downtown & the Embarcadero, not to mention the ease of commuting both east & south.

My buyer client got an amazing deal on this high-rise unit on the 15th floor.  Over 800 square feet, with an modern open floor plan & peek-a-boo views of the City & Bay Bridge towers, this unit has a step-out balcony off the master bedroom, in-unit laundry, deeded parking & extra storage. 

Originally listed at $499,000, this property...

Using technology to assist a Bay Area Home Buyer - 7232 Willow Creek SOLD!


I'm delighted to share a recent experience with you regarding one of my buyer clients and how our real estate brokerage's adoption and use of cutting edge tools and technology facilitated both their Bay Area home search and home purchase.

I had a buyer client (who was referred to me from a previous client) that was actively serving in the Air Force in Abu Dhabi with plans to relocate to the San Francisco Bay Area.    With more than 8,000 miles separating us, there were obvious logistical challenges involved in previewing & inspecting properties, discussing homes, formulating an offer strategy, and ultimately managing the paperwork associated with any home purchase in California.   

Fortunately, we were able to overcome these obstacles...

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